Wednesday, August 09, 2006

Fast Casual Dining Segment Shows Explosive Growth

With a projected outlook of over $11 billion in sales from leading chains for the year, fast casual dining is serving up strong growth within the restaurant industry. A recent Mintel report estimates that total U.S. system wide sales of leading fast casual chains doubled in the last five years, and the future continues to look bright for the category. The category has been able to successfully blend the quality of family casual with the convenience of fast food, appealing primarily to adults.

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