Wednesday, June 14, 2006

Get a coach now or your competition just might beat you to it!

Executive coaching yields ROI nearly six times its cost, according to a new study from consultancy N2growth. Executives who received such guidance estimated its value at nearly six times the expense.

Most of the returns came in the form of productivity (cited by 53% of those surveyed); work quality (48%); organization strength (48%); customer service (39%); reduced customer complaints (34%); retention rates among those receive coaching (32%); cost reductions (23%); and bottom-line profitability (22%). The study was conducted among 100 executives, primarily from Fortune 1000 companies. Most held positions of vice president or higher.

So after a nearly 100% tax deductible expediture for coaching, users got back a 6 fold return on their money. This included productivity gains, work quality inprovements, a stronger business, better guest service, reduced guest complaints, better staff retention and let's not forget improved profitability!

Couple that along with a 100% guarantee and you wonder why everyone doesn't have a coach working with them? I wonder about it constantly because I just don't get it. This is the biggest single thing an owner could do to improve and yet they are always skeptical about the need for one!

Let's hope I don't start working for your competition!