Friday, June 30, 2006

Why Managing by Facts Works!

Jeffrey Pfeffer and Robert I. Sutton

Using hard facts, such as qualitative or quantitative data, to make strategic decisions is the clearest path to the best business choices. Yet many executives ignore the facts and make "gut" decisions based on fads or hunches. Although there's great value in keen intuition and fresh ideas, evidence-based management leads to competitive advantage.

Read full article here.