Sales Are Up As More Americans Jump-Start Their Day
Don't skip breakfast! That's what the nutrition experts have been telling us for years, and it seems we've finally gotten the message. At the drive-through, at the coffee bar, in the supermarket -- breakfast is big business.Although the vast majority of us still eat breakfast at home, about 11 percent of morning meals are eaten out and 6 percent are eaten on the go -- double the rate of a decade ago.For the $140 billion quick-service restaurant business, this has been a wake-up call to take advantage of the growing morning market.Starbucks has been test-marketing breakfast sandwiches in the Washington area for six months and now is introducing them nationwide. Chains like Subway, Chick-Fil-A and Dunkin' Donuts have been expanding their morning menus this year with items such as breakfast burritos and wraps, while Burger King in March introduced the Enormous Omelet Sandwich. The monster meal of sausage, two eggs, two slices of cheese and three strips of bacon has helped the No. 2 burger chain boost sales, according to company reports.External Source - For the complete article click here
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.