What Does It Take to Succeed in Retail? Ask Arthur Rubinfeld
When Arthur Rubinfeld joined Starbucks, the company had some 100 stores in the U.S. As executive vice president, he presided over an expansion that saw this number rise to more than 3,800 stores worldwide. In 2002, after leaving Starbucks, Rubinfeld founded Airvision, a consulting firm whose clients include Gateway, Adidas and Washington Mutual. In Built for Growth: Expanding Your Business Around the Corner or Across the Globe, Rubinfeld and co-author Collins Hemingway draw upon lessons from Starbucks and other brands to present what they call a "holistic approach to retail development, combining theory and practical ideas to cover the entire scope of what it takes to succeed in retail." Knowledge@Wharton interviewed Rubinfeld about his strategies for success.
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.