Monday, July 31, 2006

Blame it on Chipotle!

Remember when rapid growth in the fast casual segment was thought to come primarily at the expense of quick-service restaurants? No more. In the current economic environment, a value proposition that combines casual-restaurant-quality food with near-QSR pricing points seems to be convincing many patrons to forego the full-blown casual dining experience and opt for a fast-casual meal instead. Need evidence? Check out the numbers the leading casual dining chains have put up so far this year.

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