Friday, July 14, 2006

Dining Out is a Quintessential American Pastime, According to Report

Ninety-six percent of U.S. adults dine out at a restaurant at least once per month. Two-fifths(40 percent) of the population visited a Quick Service Restaurant, such as McDonald's, Wendy's or Subway, six or more times during the past month, according to a new report on the restaurant industry from Scarborough Research. About one-fifth (19 percent) of U.S. consumers visited a sit-down restaurant (such as TGI Friday's or Chili's) six or more times during the past month. These are just three of the findings in "The Restaurant Report," an analysis released by leading market research firm Scarborough Research.

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