Monday, July 31, 2006

Still think you don't need to utilize a blog to talk to your guests?

The ever-expanding blogosphere still qualifies as the Wild West of the Internet. But at least one weblog-savvy operator has used the online medium to get his new restaurant off to a flying start, attracting everything from a crowd of paying customers on day one to extensive coverage by mainstream media outlets soon thereafter. The total dollar outlay for the publicity blitz that made a hit of blogger Jim Reams' new Mothership BBQ in Nashville? Zero.

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